The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick / Jan 21, 2020

The Mom Test How to talk to customers learn if your business is a good idea when everyone is lying to you The Mom Test is a quick practical guide that will save you time money and heartbreak They say you shouldn t ask your mom whether your business is a good idea because she loves you and will lie to

  • Title: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
  • Author: Rob Fitzpatrick
  • ISBN: 9781492180746
  • Page: 168
  • Format: Paperback
  • The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn t ask your mom whether your business is a good idea, because she loves you and will lie to you This is technically true, but it misses the point You shouldn t ask anyone if your business is a good idea It s a bad question and everyone will lie to you at least a lThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak.They say you shouldn t ask your mom whether your business is a good idea, because she loves you and will lie to you This is technically true, but it misses the point You shouldn t ask anyone if your business is a good idea It s a bad question and everyone will lie to you at least a little As a matter of fact, it s not their responsibility to tell you the truth It s your responsibility to find it and it s worth doing right.Talking to customers is one of the foundational skills of both Customer Development and Lean Startup We all know we re supposed to do it, but nobody seems willing to admit that it s easy to screw up and hard to do right This book is going to show you how customer conversations go wrong and how you can do better.

    The Mom Test How to talk to customers learn if your The Mom Test is a quick, practical guide that will save you time, money, and heartbreak They say you shouldn t ask your mom whether your business is a good idea, because she loves you and will lie to you This is technically true, but it misses the point You The Mom Test a book by Rob Fitzpatrick The Mom Test Buy Paperback on Buy Kindle on Buy PDF on Gumroad The quick and easy handbook about how to get learning and sales out of your customer conversations. The Mom Test a book by Rob Fitzpatrick Wenn du dir nicht sicher bist, wie du die richtigen Fragen stellst, um herauszufinden, ob es einen wirklichen Customer Pain gibt, kann ich nur dieses Buch empfehlen The Mom Test. The Mom Test How to talk to customers learn The Mom Test is a quick, practical guide that will save you time, money, and heartbreak They say you shouldn t ask your mom whether your business is a good idea, because she loves you and will lie to you This is technically true, but it misses the point You The mom Test Your mom will kill you boiiii My tests Write fanfiction Recommended quizzes categories Which suburban white mom are you Which Dance Moms Girl Am I Most Like Magic Moments That One Moment Parenting mom dad Dance Moms Dance Moms The mom Test Developed by Jim Your mom will kill you boiiii Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom Mom The Mom Test Free Summary by Rob Fitzpatrick Access a free summary of The Mom Test, by Rob Fitzpatrick and , other business, leadership and nonfiction books on getAbstract. The Mom Test How to talk to customers learn Buy The Mom Test How to talk to customers learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick ISBN from s Book Store Everyday low prices and free delivery on eligible orders.

    • [PDF] Î Free Read ☆ The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you : by Rob Fitzpatrick Ò
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      Posted by:Rob Fitzpatrick
      Published :2019-01-25T16:35:11+00:00

    About "Rob Fitzpatrick"

      • Rob Fitzpatrick

        Rob Fitzpatrick Is a well-known author, some of his books are a fascination for readers like in the The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you book, this is one of the most wanted Rob Fitzpatrick author readers around the world.


    688 Comments

    1. This book is amazing!I recommend it to everyone who builds products, talks to customers, works in startups or has the desire to sell any ideas/products they came up with or made.Why I loved it:- it's a how-to book that offers concrete methods and tools to solve problems on tour path to a new product with an audience;- it is full of specific examples of good and bad approaches, and reasons why a certain approach is good or bad;- it is easy to read, short and funny - a real delight to spend your t [...]


    2. از حدود سال 90 با ورود مباحث کارآفرینی نوین به ایران، تحولات و تغییرات بزرگی در حوزه نوآوری در کسب و کارها اتفاق افتاده ولی این شتابزدگی باعث شده بسیاری از مباحث تکمیلی راه اندازی استارتاپ ها به درستی و کامل منتقل نشه و افراد زیادی با کسب یک دانش سطی از مباحث کارآفرینی خودشون ر [...]


    3. به طور کلی برای یادگیری قدم های بسیار ابتدایی در بحث مذاکره و مارکتینگ کتاب مفیدی است.


    4. تست مامان!چطور با مشتری ها صحبت کنیم و با وجود دروغ هایی که از همه می شنویم،بفهمیم که آیا ایده ی کسب و کارمون به درد می خوره یا نه؟.کتاب خوبیه برای اینکه یاد بگیرید تو حوزه استارتآپی خودتون چطور با مشتری ها برخورد کنید و اطلاعات مفیدی ازین گفتگوها بدست بیارید. کتاب رو یه تاجر مع [...]


    5. دو سه فصل ابتداییش فوق االعاده بود . اطلاعات بسیار زیادی بهم منتقل کرد. اما هر چی بیشتر به انتهای کتاب می رسیدم مطلب آنچنان نغزی برام نداشت. خواندنش به هر کسی که می خواهد کسب و کاری راه بیندازد توصیه می شود.


    6. I can't recommend this book enough. Simple, straightforward and immensely helpful. If you're only going to read one book about validating startup ideas, make it this one.


    7. تلاش برای ترجمه کتاب‌های این چنینی، ستودنی است و امیدوارم با دقت بیشتر و کم کردن غلط‌های املایی و نگارشی (که اصلا مناسب کتاب‌ نیست) کیفیت کار هم بهتر شود.


    8. محتوای کتاب مفید و بعضاً جالب بود. اما نثر این کتاب طی تصمیماتی در حین ترجمه و ویراستاری شکسته شده و از چارچوب یک اثر مکتوب ادبی خارج شده‌است.


    9. It's the second time I read this one and once again, I loved every page of it. The book is an amazingly simple, down-to-earth guide on what it means to 'talk to your customers' before you go ahead and build that thing. It's one of those books that you can reread in a few hours every time you're thinking of starting a new project and you'll always find something new and useful. If you want to keep your sight on what's important in the mess of a product's initial research & creation, read this [...]



    10. Insightful, clear, understandable and quickNow I'm more sure how to ask questions, how to ask the right questions mind you.


    11. اولین باری که کتاب تست مامان رو خوندم هنوز یادم هست، داغ داغ بعد از ترجمه اولیه بدون ویراش در قالب فایل های گوگل داک بود، اون زمان هیچ تصمیمی نداشتیم که کتاب رو به صورت فیزیکی چاپ کنیم، امروز که برای دومین بار این کتاب رو می خوندم خیلی لذت بردم چون نسخه فیزیکی رو دستم گرفته بودم [...]


    12. به تناسب رشته ی تحصیلیم و آشنا بودن با مفاهیم استارتاپ و فروش ایده یا محصول به نظرم این کتاب جز کتاب های پایه ای هست که خوندنش کمک بسیاری به تسریع فرایند مشتری یابی، ارزیابی مشتری، و حتی ارزیابی ایده یا محصول میکنه.مساله برای من این بود که من تا حدود زیادی با فاز تحلیل نیاز های [...]


    13. It's complicated to evaluate this book without practicing its recommendations. So the true value will be discovered later. But the chapters where author talks about what questions should be asked to elicit customer requirements correlate with my experience as a business analyst. None of the good questions are about asking what functionality you should build. Talk about people and their life, not your product.


    14. I took another step forward into business :)I learned good stuff about the evaluation of the idea and discovering customers.


    15. This book is about having conversations with potential customers to see if your business is a good idea. It is not written by a UX guy, but someone from tech startups who has learned through mistakes. In some places it's a bit beginner, but it's fun to read, not pretentious, and at times laugh out loud funny. It's a good reminder of the basics and packed full of example dialogues. I actually put down the book I was working on to read this one and devoured it in part of a day.It starts with a goo [...]


    16. لحظاتی قبل کتاب تست مامان رو تموم کردم. به نظرم نویسنده کتاب خیلی کاربردی و با نظم و نهایت اختصار به موضوع کتاب پرداخته و اطلاعات خیلی کاربردی رو در اختیار خواننده قرار میده. موضوعات مهم رو چندین بار به اشکال مختلف تاکید و یادآوری میکنه که خیلی برای فهم و یادآوری مهمه.قلم نویسن [...]


    17. If you're going to spend any time talking with customers, I'd say that this book is pretty much required reading. It goes over how to do this in an effective, and informal manner that just plain makes sense. Many products from startups are solutions in search of a problem, so is it even a surprise that 95%+ fail? The concepts outlined in this book will help you avoid this, and give you the confidence to find the right problem to be solving, and just as importantly the right people to be solving [...]


    18. If you ever find yourself thinking about opening your business or becoming a marketeer/sales rep, this book is for you. It's short, easy to read and focuses you on the basics that people kinda know yet still usually miss in real life:1) focus on customers' issues, not your product; 2) don't fish for compliments (these are just saving face techniques), ask hard questions;3) if they say it's a problem but they haven't attempted to solve it, it's not a problem (they' won't pay you to eliminate it); [...]


    19. I took longer than expected to complete reading The Mom Test but that was because the content was very helpful and I wanted to take time to absorb it. Fitzpatrick has written the book well and the content is laid out well with examples and thoughts. It gets you thinking deeper into having conversations and understanding them. There is also a cheatsheet at the end. An excellent book if you are someone who conducts a lot of conversations and interviews. I think it's excellent in theory, now have t [...]


    20. a very great book that I loved to read because it was not a science fiction but a true story, hints, clues and examples altogether to help us build our business. it helps you verify it before you start at the beginning phase. thank you so much the author for sharing your failure so that we can learn from it


    21. Helpful tips on how to get outside yourself and stay grounded about the honest truth of your product or business. The entire book is trying to get at a principle - humility. Deflecting compliments and staying focused on the truth is a key characteristic of humility.


    22. This book is pure gold. Concise and practical.Before reading, I just had some (very) rough ideas about customer validation and thought of direct talks as kind of impractical, since they would obviously bias the person questioned. In short: I had no idea how this can work out, and hence shrinked back from doing it.I learned really a lot, but here are my main take aways- Stop seeking approval. No one but the market knows if the product will succeed.- Do not mention your idea in the interview at al [...]


    23. Highly recommend to anyone who wants to develop a product or service or talking to users in general. A mentor I am having for a software development project recommended this book when I asked how I can better learn about customers, story mapping and Agile. Even tho I have chanced upon the authors blog before from one of his startup resources blog post, this book is a really good tldr on how to ask good questions to learn more about potential users / customers. It's so short (about 200 pages) and [...]


    24. تست مامان در مورد اشتباهاتی‌ه که همه‌ی ما خواسته و ناخواسته در فرایند طراحی محصول و کسب‌وکارمون مرتکب می‌شیم. این‌که ایده‌ای داریم و فکر می‌کنیم اون ایده بهترین ایده‌ی دنیا است و اگر هم موفق نشه، به‌خاطر بدشانسی ما، جلوتر بودن‌ ایده‌مون از زمانه، درک نکردن اهمیت اون ای [...]


    25. خوندن این کتاب رو قبل از اجرایی کردن هر ایده کسب و کاری به همه پیشنهاد میکنمبعضی از قسمت های جالب کتاب، اگه میخوای مردم بهت دروغ بگند در مورد ایده ات بطور مستقیم صحبت کنحالا این یعنی چی، یعنی وقتی با مردم در مورد ایده ات حرف میزنی کلی تعریف و تمجید میکنن که ما رو خوشحال کنند ولی [...]


    26. This is hardly the first business book that's really just a dozen bullet points awkwardly stretched over a hundred or so whitespace-heavy pages, but it's uniquely painful to read. Got 2/3 of the way through and finally just gave up and skimmed the "cheatsheet" at the end. Lowlights:"The Mom Test" itself, explained with wooden dialogue that ends with "Won't you have some lasagna?""Everything can be a lie." Maybe this is normal in sales?"It's like your startup has been friend-zoned." Do expand on [...]


    27. Essential for any entrepreneur. Sharp, intelligent, as long as it should be.As with many of these books, I do not think I would have appreciated "The Mom Test" before experiencing some of these challenges on my own. However, if you have already struggled with customer development, "The Mom Test" will help you better understand the distinction between things that customers say and their revealed preferences and needs, as well as provide clear, useful tools for determining these needs.


    28. This book gives a very good insight into how to approach clients and potential customers from a startup perspective, learn what their problems are, how to ask about those problems without obtaining false data and guides you throughout practical and real examples. It came as a great resource at a time we, as a startup, were conducting this kind of interviews with users!Kudos!


    29. Very practical, although not scientific. Bear in mind, a lot of the concepts described as good or bad (literally) are described in research classes. It is good to have the theoretical basis and use this book as a field guide.


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