Kellogg on Marketing

Kellogg on Marketing

Alice M. Tybout Bobby Calder / Dec 15, 2019

Kellogg on Marketing The business classic fully revised and updated for today s marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and o

  • Title: Kellogg on Marketing
  • Author: Alice M. Tybout Bobby Calder
  • ISBN: 9780470580141
  • Page: 377
  • Format: Hardcover
  • The business classic, fully revised and updated for today s marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, SocialThe business classic, fully revised and updated for today s marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.Includes than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated including targeting and positioning, segmentation, consumer insights, and This is a must have marketing reference.

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      Posted by:Alice M. Tybout Bobby Calder
      Published :2019-09-24T10:51:30+00:00

    About "Alice M. Tybout Bobby Calder"

      • Alice M. Tybout Bobby Calder

        Alice M. Tybout Bobby Calder Is a well-known author, some of his books are a fascination for readers like in the Kellogg on Marketing book, this is one of the most wanted Alice M. Tybout Bobby Calder author readers around the world.


    554 Comments

    1. If one is interested in business, then s/he should know about the importance of marketing as it can make all the difference in your business. Every chapter in this book is highly important, maybe one might take some time to understand and appreciate it, but I am sure they will one day. It's a must-have book for both marketing as well as non-marketing people.


    2. Excellent collection of thought pieces written by various faculty members. Nice balance between theory and practice. Many concrete examples using real world case studies.


    3. [Review]This book provides clear insight on several marketing issues, ranging from practical 4Ps to contemporary marketing topics. Kellogg on Marketing should be another book to be put on the shelf of every serious professional marketer. I believe readers, either marketing novice or expert, will gain considerable amount of valuable knowledge on the subject; namely, sandwich-pricing strategy, psychology of product assortment, brand positioning development, and interlink between marketing and oper [...]





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